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Diversity - MKTG 406 Public Relations

I took MKTG 406 Public Relations in the fall of 2023. In this course, I worked on a semester long PR plan project in a small group with Perdue Agribusiness to promote their FlockLeader product line. This project required my group to examine multiple different target audiences and create strategic solutions to fit their needs. 

This course helped me to understand the importance of recognizing there are many target audiences with different needs for various products. With this understanding, I will be better equipped to examine and determine target audiences, what their needs are, and how to effectively meet their needs. 

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