Emily Harrison
Old Dominion University Student
Leadership and Events Management
Over the course of the Spring 2023 semester, I had the privilege to take COMM323 as my leadership course of LeADERS. Throughout the semester, we were assigned readings and various tasks that challenged us to utilize the knowledge learned in class on real life events while also encouraging the creation of our own event for a local business of our choosing. Among the topics learned, my personal favorites were multi-channel marketing, leadership styles, and event planning. In these projects, you'll see how I was able to use the knowledge gained to interpret, analyze, and create events!
Through this course, I gained a deeper understanding of how leadership varies amongst people based on their personal qualities and how different types of leadership can be applied in various types of events. Additionally, I learned more about the process of creating events and the types of considerations that play a role in creating events.
This course was relevant to my future endeavors by giving me an understanding of the event creation, the roles and factors in event planning, and leadership styles that I can utilize in my future roles.
SWOT Analysis
In this assignment, I was challenged with researching a business and creating a SWOT analysis while also proposing an event idea. I chose to use Chatham Flower Farm located in Painter, VA. as my business. This project included researching the business to find information, mostly through the business website and their social media platforms. The SWOT analysis aided in the creation of an event that benefitted both the business and the public. For more information on this assignment, click here!
Midterm Event Plan
The following document is my midterm event plan. After performing a SWOT analysis and proposing an event, I was challenged with creating a document containing an in-depth description of all the details of my proposed event. My chosen event was a floral booth hosted at a local farmers market, and in this document a detailed account of research, design, the event plan, and coordination can be found on the following document.
Event Analysis Plan
In this assignment, I was required to choose an event to analyze and uploaded a YouTube video along with other related materials. For my event, I chose Coachella 2022. The project included researching the target audience, scope, marketing, and suggestions for the event. For more information on this assignment, click here!