This assignment is for COMM 333 Persuasion. For this assignment, I was challenged to critically analyze five advertisements from a brand of my choosing using the various motivational appeals I learned about in COMM 333 Persuasion. This also includes the effectiveness of the brand and how these advertisements affected their reputation. I chose Aerie as my brand.
From this assignment, I learned about how brand's use motivational appeals in their advertising to gain the attention of their consumers and persuade them to take a specific action, in my case, purchasing items from the brand. In specific, I learned about how my brand tells their own story through advertising and how they choose to set themselves apart from other brands when using persuasive motivational appeals.
The following is my video!
The following is my reference list!
References
Aerie. (2017, Aug. 29). Introducing the new real me collection [Video]. YouTube. https://www.youtube.com/watch?v=aTd6ymsjF6U
Aerie. (2019, July 18). AerieREAL is… [Video] YouTube. https://www.youtube.com/watch?v=2zelmA8x3dA
Aerie. (2020). Meet you 2020 #AerieREAL role models. Aerie. https://www.ae.com/aerie-real-life/role-models/
Aerie. (2021, Aug. 17). Say something real! #AerieREAL [Video]. YouTube. https://www.youtube.com/watch?v=1tSbfyhQiDk
Aerie. (2023, October 30). I want Aerie! [Video]. YouTube. https://www.youtube.com/watch?v=CcGo-BsMYAw
Garcia, Inez. (2020). Warmth. [Canvas post]. Old Dominion University. https://canvas.odu.edu/courses/140329/pages/warmth?module_item_id=5077887
Gass, R. H., & Seiter, S.S. (2016). Persuasion: Social influence and compliance gaining (5th ed.). Routledge.
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